The Pantone Color of the Year for 2022 has been announced.
2022 will see PANTONE 17-3938 Very Peri become the symbol of the global zeitgeist of the moment and the transition we are going through.
The Pantone Institute of Color has described the colour as displaying carefree confidence and a daring curiosity that animates our creative spirit.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions”
Leatrice Eisman, Executive Director of The Pantone Color Institute
As we emerge from an intense period of isolation, the COVID-19 pandemic has had an extensive impact on our social climate and the Pantone Color of the Year is no different. Our notions and standards are changing, and our physical and digital lives have merged in new ways.
It's the first time the company has manufactured a color instead of choosing from their pre-existing archive.This was a decision that was a vital element of this year's selection process.
"It was really important for us to come up with a new color, because we have a very new vision of the world now," continues Eiseman. "It is literally the happiest and the warmest of all the blue hues," she added, describing the shade. "Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we're looking for."
About Pantone Color of the Year
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.